Nobody is perfect, but we all feel pressure to pretend to be perfect. And this works against us when we are promoting ourselves and our businesses.
Striving for perfection paralyzes us, because perfection is exhausting and unattainable. It stops us from trying new things and stepping outside of our comfort zone, which is mandatory if you want to be successful in business. The only way to really learn a new skill, like how to video blog, is to be willing to stretch yourself.
If you expect your first video blog to be perfect, you’ll probably never do it. You may be thinking: I’m not articulate enough, or I’m not outgoing enough, or I’m not good looking enough to be on camera. But the good news is you don’t need to be any of those things – you just need to be yourself.
Once you’re able to get over your insecurities, and step up so all of your marketing materials reflect your personality instead of some corporate cliché, you will attract your ideal clients. They will be the kind of people you want to work with because you are communicating your opinions and ideas from a place of truth and authenticity. That’s when the magic happens, and that’s also when the money happens.
Even so, you may still be saying, “But I have no idea how to video blog.” So why not tap into my 10 years experience as a CBC reporter? Let’s connect and show the world the real you! I know you’re better than some unattainable standard of perfection could ever be.
About the Author: Jaeny Baik
Jaeny Baik helps businesses create online video strategies. She also coaches on-camera performance because it’s a skill you can learn. Contact her at www.JaenyBaik.com. 
Oh, Jaeny! You ARE perfect! Great video! Totally agree with you! That’s how I started my Video Fridays at Cucumber Marketing …. realizing that I am not perfect …..oh, what the heck!
- Helen Stepchuk
Cucumber Marketing Inc.
Helen, you have the PERFECT attitude and I commend you for having the courage to just GO for it! You’re doing a great job.
Thank you so much for your videoblog Jaeny! I really need to meet with you. You are exactly the person I need to hire. Going to your web site now…
Oh my gosh, thank you for this video! Perfectionism IS paralyzing me. I’d love to start video blogging… thanks for the reminder that it doesn’t have to be perfect!
Thank you for your responses! Monica, I am soo looking forward to meeting you. Crystal – you are imperfectly perfect just the way you are! To be imperfect is to be human, and you have tons of expertise to share so start spreading your message. Record a short video today!
Hey Jaeny, it was nice to see you again at least on a video
I am sure you remember me cause we worked together at the connectonomics, and if you don’t remember me, I’d like to tell you that I do remember you and I’d also like to thank you for this video, I see you have inspired some people here and I am going to tweet about it so whoever sees it enjoys it and gets inspired to start video blogging without trying to be perfect. That was something I recall from the course we took together “perfection is the enemy of progress”…
I just need a webcam and I may need your assistance… talk to you soon!
I’m so glad this post resonated with you Karina! I often have to remind myself that a video don’t have to be perfect, especially if that’s stopping you from moving forward. I appreciate your tweets – now get a webcam quick while you have momentum and start messing around with it!