Holiday gift guides are great venues to promote your products. It’s a one-stop handy advertisement that reaches consumers fast and easy. It’s a convenient reference for people looking for a wide range of gifts. You may think that it’s probably too early to prepare for stocking stuffers. However, you need to know that holiday gift guides are booked early. It needs to be ready for printing and publishing before well before as it is distributed and/or planned two to three months before Christmas. So how do you get to be featured in that coveted gift guide? Here are three easy steps you can follow.
Recommend your best product.
You need to determine what product you will offer in the gift guide. Remember that you are competing with other noteworthy items so you have to make sure that you offer something unique and useful. A good competitive price will also put you ahead of the game. You need not limit yourself to a single product. You can offer a range of related products at different price points, catering to various age groups.
Scout for partner magazines.
Look for blogs and magazines that will best fit your product. For example, if you’re selling hand-painted journals it will be good to be featured in glossies like Create & Decorate, Real Simple, or Martha Stewart Living. If you create eclectic beaded jewelry then being in the gift guide of magazines like InStyle, Lucky, or Harper’s Bazaar will give you the best exposure. Don’t limit yourself to big magazines, small magazines and local retail shops also have gift guides that you can tap for possible inclusion and partnership.
Write compelling proposals.
Product proposals come in pairs. You need to have an enticing letter and an attractive packaging for your sample product. After all, this will be recommended as a gift. You need to keep your letter short and straightforward. You have to capture the magazine editor’s attention within the first few lines of your letter. It will be best to send your proposal both via postal mail and email. Your subject line can make or break your email so make sure it’s compelling and intriguing. Don’t forget to provide all the product info in your proposal along with your contact numbers and website. Give it a week before you follow up on the status of your proposal.
EMom Now hosted a EMom NowTV Live event with Sarah Morgenstern of SavvyMom and it will give you even more tips to get noticed when pitching publications. Check it out here:
As long as you believe in your product, it will be easy for you to promote it. There’s no limit to the number of proposals you can send. Make sure you have ample stock because you’ll never know how many glossies will pick up your product in their holiday gift guides!