As moms, we’re used to not being in photos – we’re always taking them. In addition, we may be over critical and dislike seeing ourselves in photos. When it comes to being a mom entrepreneur, shying away from the spotlight doesn’t serve you. You’ll need to be “out there” – whether it’s on your web site, on social media or speaking in public at events.
There are so many things going on that getting a professional headshot taken might be near the bottom of your list – if on it at all. Here’s why you should get that headshot done – and done now.
1. You’ll use it in all sorts of ways.
You might not think you need one, but in this day and age, you use a professional photo in all sorts of places: on the About page on your web site; on your Twitter profile, on your LinkedIn profile. Instead of using an awkward photo of you taken in front of your kitchen’s venetian blinds and showing an unsightly ceiling light and your counter’s clutter, why not use a photo that shows the very best you?
2. First impressions are everything.
Are you using this type of photo on your About page: one where a person has been included in a group shot and the other people in the photo have been cropped out? Or a blurry selfie photo taken on your iPhone? In a competitive world, you want to your prospective customers to have the very best first impression of you. You’ve spent so much time on your web site and planning your business – don’t sell yourself short with this minor detail.
3. It’s less than you think.
These days, a professional headshot can reasonably cost you around $200 to $400. Some are less, some are more and it will depend on the photographer and the going rate in your area. While $200 may sound like a lot, re-read #2 above and consider how much business you might be losing. If you still can’t grapple with the price, see if you can find a photographer you can trade services with or perhaps provide credit to on your site.
4. You’ll be respected by event organizers and journalists.
Out of the blue (or perhaps deliberately and intentionally), you may find yourself be invited to speak at a networking event or interviewed by a blogger or local paper. In both these cases, they may ask for a photo of you. Having a professional photo ready gives them a sense that you “do this all the time, no big deal”. Event attendees and readers of that publication will also see an entrepreneur who is confident, professional and prepared.