It’s overwhelming isn’t it? Just when you have facebook figured out it changes. Just when you feel like you have a handle on twitter everyone starts talking about pinterest. You sign up for Google+ and then wonder how the heck you will make time for it.
Here is the low down on the most popular social media sites – and why they might be good for your biz:
Facebook – it’s the largest site with 800 million users in wide demographics (so your right people are probably there!) with groups, events, apps, and variety of post types there is lots of opportunity for engagement
Awesome if you are already enjoy facebook (it will be an easy addition) and want to build a real community of supporters and fans through rich engagement
Twitter – a text based sharing site with more ‘in the moment’ engagement than facebook because of the short, quick, simple, and more frequent style of posting
Awesome if you want a quick and easy way to talk with customers, other business owners, and potential mentors and monitor what is happening in your niche using search & hashtag functions
Google+ – a relative ‘new kid’ which seems mostly populated by other biz owners. Has some great features (like circles & hangouts) that will make it easy to engage with groups of people
Awesome if you want to improve Google search results for your name/brand, if your right people are on Google+, if you aren’t into facebook but want rich engagement with fans
YouTube – owned by Google and is the number two for search traffic after Google, yet is quite underused by businesses. Share videos, slideshows, tutorials, webinar recordings and more
Awesome if you want to improve Google search results, tap into an underused biz tool before your competitors, build your brand and engage with fans in a new way
Pinterest – one of the biggest growing social sharing sites, and a big trend at the moment. This virtual pin board bookmarks images with the link back to the source (so pins from your site can increase traffic back to your biz)
Awesome if you want new ways to share your brand message, engage with fans, and do market research; particularly if you know your fans love pretty/helpful/inspirational/humorous stuff!
Linked In – an online networking tool, primarily populated by professionals & business owners
Awesome if you want to connect and build your relationships with other biz owners, and build your personal profile as it improves search results for your name
Foursquare – a mobile-based platform that allows you to ‘check-in’ from any location (plus it has a fun game element as well where you vie to become mayor of a location)
Awesome if you have a local business and would like to foster a local community around your biz
Instagram – another ‘new & trendy’ addition; use the iPhone app to creatively enhance images and share them with followers and fans on your Instagram profile
Awesome if your biz is based on and/or can be promoted by fun, creative images
WordPress – I am putting blogging in with social media because it turns a static website into something social; it’s a fantastic way to engage with your customers & fans (plus pairs well with other social media platforms)
Awesome if you want to improve SEO (Google loves blogs) and talk directly to your customers about your expertise, your passion & brand, the ways in which you solve customer problems and more!
Tumblr – a micro-blogging site for sharing images, links & content with followers & fans
Awesome if you are targeting younger demographics, you mostly want to share images & you don’t already have a blog
Tip: Pick ONE of these to add to your business strategy: the one you think you would enjoy and would suit your biz. Then rock it! Have fun, be engaging, and build your community.