Even though we are only a few days away from Halloween, the Holiday trade show season is already here! Trade shows are an excellent opportunity to generate sales and make connections. But to maximize those opportunities, you need to bring your A-Game. You are representing your brand after all! We chatted with Etiquette Consultant Maria Doll, of Leadership Matters, who shared her tips on trade show etiquette.
12 Trade Show Etiquette Tips
1. Be on time to set up. Get everything ready before the customers start arriving.
2. Smile and make an effort to be friendly with the neighbors at trade booths adjacent to you.
3. Bring along someone who can “man” the booth when you need to take a break.
4. Never eat at the booth.
5. Don’t be checking your phone or up-dating or texting. Smile and look at people as they go by. If your head is down, few people will talk to you, guaranteed.
6. Make sure you have enough of your marketing collateral like business cards, flyers, etc. It looks so unprofessional to run out of cards mid-way through the day.
7. If you have an audio/visual presentation, keep the volume down so it won’t interfere with your booth neighbors trying to interact with their clientele.
8. Stand…don’t sit behind the table. It’s a show of respect to those who approach you. Wear comfortable shoes that day so your feet won’t ache. Or sit down when there is a lull but as soon as people start heading toward your area, stand up.
9. Better yet, don’t let the table be a barrier. Move in front of it so you can be approachable.
10. Practice that warm, firm handshake ahead of time.
11. Dress appropriately…pay attention to your grooming including make-up even if you don’t happen to like wearing it. A little mascara & lip gloss is just fine. Clothing is clean, not tight or too revealing. Business/Smart Casual would be perfect. Forget about the yoga pants & flip flops!
12. And never, ever chew gum at your booth.
Featured image photo courtesy of Sun 7 Designs