According to Strategy Analytics, the number of smartphones in the world surpassed the 1 billion mark late in 2012. It may have taken 16 years to reach that mark, but they predict users will surpass 2 billion in less than 3 more years.
[two_last]Smartphones tend to be most used on a daily basis and experts predict nothing but growth for mobile users. Who wants to miss out on this incredible marketing opportunity?
One great way to take advantage of creating a presence on smartphones is through a smartphone app. Starbucks created a mobile payment system, or as they call it a ‘scan-and-go way to pay’ for the smartphone. It allows customers to pay for their coffee via their phone plus can also help the user find a nearby location. The company chose to create this app when its research showed more than 1/3 of U.S. Starbucks customers use smartphones.
We decided to look into the top 10 mobile apps in the world and GlobalWebindex had those stats for us. Starting at number 10 with Instagram at 11% usage, 9 is Whatsapp with 17% usage, Facebook Messenger, Skype and Twitter tied for 8, 7, & 6 with 22% of usage, #5 is Weixin/WeChat (an interesting non-western app you may not have heard of) takes 27%, Google+ beats that with 30%, YouTube stays strong with 35%, Facebook, as we might guess, owns 44% usage, but Google maps kicks it outta the park with 54% usage!
We asked around LinkedIn to see what our colleagues favorite apps are and had a lot of interesting additions. The most popular ones used were Evernote, DropBox, LinkedIn and GoogleDocs. [/two_last]
Successful marketing of today’s business is like a big puzzle. You have to have all the pieces that you believe will work for you and then leverage each to build the big picture and reach your ultimate digital marketing goals. Apps make life easier on the go and, as we learned from our research and friends at LinkedIn, there’s an app that fits everyone’s needs!