If you Google how to make your business unique or stand out, the top articles that you will get are all about pricing, quality of product and customer service. These are very important and should be part of your business plan and strategy, but there are other ways to make sure that YOU are doing something truly unique.
1. Avoiding the “Me Too” business
Your neighbour just starting an online business selling products for dogs and cats, she works from home, gets to spend time with her kids, and make her own income! You think, “well I could do that, I love dogs more than she does.”
Problem is, this is not a business strategy.
Does the market need another doggy store? Sure there are lots of cats and dogs around, but are there enough to necessitate another dog store?
2. Be innovative
Using the dog store again as an example. You decide that yes, there is room in the market for another online doggy boutique.
Now it’s time to be innovative! Selling products like your neighbour, not innovative.
Find out what’s missing in the market. Do your research, check the internet, talk to other pet owners.
This is the same principal even if your a dentist. Like you’re mother said, just because all the other dentists are doing it, does it mean you should too? Medical practices and laws asides!
3. You are the expert.
Laura Roeder speaks about this often, but why should someone buy from you?
Blogs are a great way for you to show that you are an expert in your field and highlight products you sell. They also help with your SEO.
Do a keyword search on what your potential customers are looking for in your field and write about what they are looking for.
4. Value Added
What do you bring to your business that no one else does? Is your packaging extra special, do you guarantee delivery, warranty? Are your hours convenient for your customers? Do you go out of your way to make your customer happy? Your clients will remember the extra little things that you did to make their experience special.
5. Do what you love
Honestly if you don’t love what you do, people know. If you truly love your product and your business, customers will see that and appreciate it. They will want to come back to your business because you do it with enthusiasm.