It’s one thing to tout your products as all natural, environmentally friendly and sustainable to then have a plastic, chemical laden, hazmat team needed processing plant and environmental nightmare of a retail operation.
Rocky Mountain Soap Company is very clear in their message of chemical free, and environmentally responsible business like many companies. The difference is, they’re walking the walk as well as talking the talk.
If you haven’t heard of Rocky Mountain Soap Company (RMSC) before, they’re and Albertan body care manufacturer and retailer with all their products made in Canmore. All products are 100% natural with no chemicals and only ingredients that are found and harvested naturally, and not adverse to the body. You can see RMSC definition of “natural” here.
“In Keeping With our Commitment to product only 100% natural products,
we strive to consider the environment in every decision we make.”
All this would be a miss, or as the internet loves to call things “a fail” if RMSC made all natural soaps, creams and delicious scrubs if everything else about their company was harmful to the environment.
Enter in their social proof that they are indeed committed to conservation and an environmentally responsible business. Their recently renovated stores in Canmore and Southgate Mall here in Edmonton are a living proof that they are committed to sustainability and following through on their vision and business values of working with the environment instead of against it.
Their newly renovated stores in Canmore and Edmonton are toxin free, reusable, reclaimed, recyclable or compostable. All the fixings are from finds on kijiji, landfills, local artists. The renovated store was carefully designed by Calgarian architect and then the business of finding elements to match the design began.
The bathtub that is used in the Southgate store was a landfill find as were the glass tiles.
The dresser was a find from the internet and then re-purposed as a retail display. It was painted with non toxic VOC free paint.
The cans used in for the light fixtures are old cans from the Rocky Mountain Soap Company factory.
If you have pipes… you have a tap!
If you have a solid vision and value set for your company, it’s easy to re-work and make your brand bigger, better, and therefore more unique to buyers in the marketplace. Grasping your values and vision for your business is what will
Rocky Mountain Soap Company has a vision and value set so solid, you can actually see it, touch it, and literally wash your face in it!
And the proof that it’s worth it is in the numbers. Karina Birch, the co-owner of Rocky Mountain Soap Company was named one of the top 100 female entrepreneurs in Canada by Chatelaine magazine and Profit Magazine as well as recognition from ATB, the Globe and Mail to name a few.
Does this mean that you should pack the kids up in your car to start going through the landfills? Probably not. What Rocky Mountain Soap Company shows us is the importance of aligning our values and vision for our businesses through actionable means and not just talking about it. Take it that one step further to convey to your customers that you mean what you say.
To see more of the store, click on the gallery below or go visit the Rocky Mountain store either in Canmore or Southgate Mall to see for yourself, and watch for other store conversions in the future!
Disclosure of Material Connection: This is a “sponsored post.” The company who sponsored it compensated me via a cash payment, gift, or something else of value to write it. Regardless, I only recommend products or services I use personally and believe will be good for my readers.