PARK (Promoting Artists and Redefining Kulture) is a non profit, community of artists driven organization to promote all that is art in Calgary, and now, they’re in Edmonton!
I had the opportunity to attend the first event August 16th for a full day of learning from some of Edmonton’s best and creative minds!
Here’s some of my take aways;
Justine Barber: Co Founder of Poppy Barley
Justine’s talk was expansive and honestly not something that I could encapsulate in one blog post. Justine was so generous with her information and took us through business 101 to marketing 101. It was an amazing 45 mins.
Here are some of the nuggets of brilliance:
- Balancing Creative vs Reality: You dream of your business as being creative 24/7, reality is that you’ll spend much of your time on administrative tasks.
- Fighting the Dragon: Isolating problems in the business through analysis (takes a lot of courage)
- Riding a Lion: Being an entrepreneur is like riding a lion. People around you will think it’s amazing! “Look at her, she’s riding a lion!!!” You won’t know you’re doing it until you look down and think “OMG, I’m totally riding a lion.”
- Analyze analyze analyze. Everything.
Winning Mercedes-Benz Startup competition in 2012, Malorie Urbanovitch Women’s Ready-to-wear was named World Mastercard Fashion Week’s “Top Newcomer” by the Globe and Mail. Malorie Urbanovitch, Edmonton based designer is quickly becoming one of Canada’s top designers of couture and ready to wear.
Not only is she incredibly talented, but also, humble, down to earth and hilarious! With her business partner Michael Meneghetti their topic Cultivating Your Aesthetic: Defining Your Mission and Brand gave the audience insights into their brand and how they are refining their brand and the importance to for their business to start at home (Edmonton), and then leave to be a part of the worlds best designers.
Some nuggets of wisdom:
- Trust your community and take advice, but always go with your gut.
- Make the “leap” to trust yourself that this is a legitimate serious business.
- Although your community will be your biggest supporters, they won’t always give you the proper critique you need. Being a big fish in a small pond is a benefit! Work out your kinks in the “small pond” before you make the leap to a bigger pond is a huge benefit.
Caroline Gault, Alberta Editor of FASHION Magazine
We know that getting media attention (ahem, positive media attention) is good for business. But how can you, small business in Edmonton get national exposure? There are are so many other small businesses in our community doing so many great things and with so much competition surely they’re not interested in you right?
Turns out, not true! You have a compelling story, and you are what make your business unique. Taking your unique and awesome self and putting it out into the world may take more than being awesome. You need a press release, a story, a hook and some awesome manners.
How to get media attention? Caroline gave us these tips:
- Start with who you know and start local first.
- Find a journalist who write about your topic.
- Be timely and pitch during hot current topics.
- Think outside the box and don’t just pitch about your product!
- Make it personal
- Must have: Have a lookbook, website
- Embed the Press Release! Do not attach, it won’t get opened.
The day ended with Ken Bautista, co-founder of Startup Edmonton demonstrating that artists are not to be excluded from Entrepreneurial life! Entrepreneurs and artists are both drawn by a fierce passion than a rational calculation. Ruth Kelly, CEO at Venture magazine has often called it an irrational optimism, and pathological stubbornness.
Thanks for the lovely day and great discussion PARK. Can’t wait for more events in Edmonton!