We’re heading into Small Business Week next week and in support of small business, I thought it was time to share some advantages we have over those big, bulky, brands. Small business has plenty to be proud of, and we should not always be thinking bigger is better!
What makes us better?
There are many reasons, and I will point our a few, but above all, we are able to build relationships with our customers and suppliers unlike the big guys. We know their names, a little personal information about them, and are able to have a real conversation – on the phone, in person, or online. This by far, is going to help small businesses propel past the big guys – especially in times when consumers are demanding more and more personalized and prompt service.
Need more? Here’s some more small business advantages:
- Small staff means that every employee can be much closer to the business and the customer, allowing for both an understanding of how your company works and therefore, can solve customer issues quickly.
- We have flexibility. We do not have to wait for PR and even legal approvals to make certain decisions.
- We can be the true voice of the company.
- We can provide personal and prompt service as our Twitter feeds are not jammed, nor are we overwhelmed with a slew of comments on our blog or Facebook page. Very few large brands are able to focus on satisfaction and do an excellent job on quick responses and providing solutions – think cable or phone company response rates. Grrrrr!
- Measuring ROI. A simple tracking spreadsheet can tell you if your time is being well spent. No need for massive data (as brands require) to figure out that if you’re spending a couple hours a day and get only a couple of sales a week, you’ll need to make some adjustments.
- Knowing where your customers come from. By simply asking where they found you, be it Facebook, Linkedin or from a referral this information is easily tracked – manually. You can get an idea of what channels are giving you better results and where to spend more of your time and energy.
- A small business can meet with the customer more frequently and develop more of a personal relationship than a large company.
There are a lot of events and workshops going on next week (check out our events calendar here), including a (FREE) After Business Mixer at the MTS Building (333 Main Street) hosted by the Winnipeg Chamber of Commerce on Wednesday, October 24th. Click on the event to get details and register.