Nobody is perfect, but we all feel pressure to pretend to be perfect. And this works against us when we are promoting ourselves and our businesses.
Striving for perfection paralyzes us, because perfection is exhausting and unattainable. It stops us from trying new things and stepping outside of our comfort zone, which is mandatory if you want to be successful in business. The only way to really learn a new skill, like how to video blog, is to be willing to stretch yourself.
If you expect your first video blog to be perfect, you’ll probably never do it. You may be thinking: I’m not articulate enough, or I’m not outgoing enough, or I’m not good looking enough to be on camera. But the good news is you don’t need to be any of those things – you just need to be yourself.
Once you’re able to get over your insecurities, and step up so all of your marketing materials reflect your personality instead of some corporate cliché, you will attract your ideal clients. They will be the kind of people you want to work with because you are communicating your opinions and ideas from a place of truth and authenticity. That’s when the magic happens, and that’s also when the money happens.
Even so, you may still be saying, “But I have no idea how to video blog.” So why not tap into my 10 years experience as a CBC reporter? Let’s connect and show the world the real you! I know you’re better than some unattainable standard of perfection could ever be.