Whether you have a page for your business on Facebook yet or not, NOW is the time to get in there and really create a page that shines! Facebook’s new timeline for pages offer more opportunities than ever for businesses to stand out. Here are my top 5 recommendations for what you need to do with your new timeline Facebook page…
Make the most of your cover image. Use this space to speak directly to your ‘right people’; they want to know “what’s in it for me?: when it comes to your page & your business, so use this space wisely not just to show some product images, or pop up your logo, but to get to the heart of what you do.
Maximize the branding opportunities. Change the names of your tabs and upload custom tab images, pin important promotions/content to the top of your page, post images as they stand now stand out on your page nicely, highlight image/video posts so they take up the whole width of your page, go back in time and set milestones for your business that highlight what you offer to people.
Find ways to encourage your fans to engage. The more people like/share/comment on what you post the more they will see your posts come up in their newsfeeds. Engagement is the key to staying visible to you fans! You can also ask your fans to add your page to one of their ‘interest lists’ – these new lists allow users to easily follow their favorite people and pages, and people can now add their favorites directly to a list as soon as they click ‘like’.
Consider the purpose of your page. Repeated sales messages on your page are not going give fans a reason to share your posts, add you to a list, or visit your page often. Remember, they want to know “what’s in it for me?” so decide what it is you will offer those that like your page, and what you will do to make them want to come back for more. Your purpose on facebook should not be to sell your thing, rather it should be to build a community of people who love what you sell. People buy from people they know, like, and trust. So how will you achieve that on your page?
Have a call to action. It is great to get people to like your page, but how are you going to turn those ‘likes’ into traffic to your website, sales from your shop, or long term relationships with customers? Consider starting an email list, including a tab so that people can shop in your store, or directing people to read the content on your blog. Decide what it is that you most want your fans to do and then ask them to do it! Consider, if facebook were to disappear tomorrow, do you have any way of maintaining your relationship to all of your fans? What can you do on facebook now to build something more than a ‘like’?