During the holidays, customers are likely to stream into your store much more often than the rest of the year, leading to you and your sales team being busy and worn out!
Here are tips 6 through 10 on dealing with the crazy holiday rush.
Try to fulfill each customer’s needs that day. Sometimes it’s tempting to ask a customer to come back once you’ve had a chance to wrap that large item or tell them that you’ll try to order something in for them. If their needs in some way that day, you don’t have to worry about it when tomorrow comes. Wrap items as soon as possible or offer customers alternative items that are in-stock currently.
Know that sometimes you will have to put off the really big stuff. Sometimes a customer has special needs that you just can’t deal with that day. There are many jobs that just can’t be looked after immediately, so be sure to have a plan or system for them and ask for help when you need it! Help can come in the form of team members and employees or friends and family. Sometimes help comes from unexpected places. Whatever you do, ensure those large tasks that were saved for another day don’t get forgotten. Write it down.
Schedule for your business. Many of you are at different stages of business, so this will have different meanings or applications, but the idea is to schedule people to be in your store when the customers are. In a boutique, this can be tough to determine, but do your best based on past trends. If Saturdays are typically busy in the afternoon, you’ll want to be sure to have an extra staff member on for Saturday afternoons. If your business is surrounded by doctors’ offices and daytime clinics, maybe you need to have an extra staff member on during busy week days.
Make sure your team knows how much you appreciate them. This is very important. Your employees will treat your customers as you treat them. Tell them when they’ve done a good job, thank them for their hard work, and do nice things for them throughout the busy holiday season. Be sure that your team knows that their contribution has been vital to your success and you’re grateful for them and their time.
Take days off. Chances are you have a family and a life, too! While it’s tempting to turn into a work-a-holic over the holidays, don’t give in! In order to maintain your sanity and ability to run your business, you need personal time, too. Better yet, you need some “me time”. Try to carve out or schedule some time just for you to do whatever it is that you want to do. You’ll need to educate your team and family, but this is important and is called “managing your white space”. You won’t regret it!
Happy Holiday Selling!