Recently I was fortunate enough to attend Blog For Business, a one day course held here in Edmonton by Calgarian Marketing expert Kim Page Gluckie.
This is a two part re-cap of my day at Blog For Business, and is only the tip of the iceberg of all the information that was shared there. I learnt so much in the 7 hours at the conference, and highly reccomend you take this course or one like it.
The day started with the very basics of blogging and why it’s important to blog for your business and followed through with the “how-to’s” and then creating a plan for your blog.
Here are some key points I took away from my day at Blog to Business:
Who Are you?
Blogging for your business is all about showing your authentic self to your customer, to be transparent. Your customers want to know who you are (without getting too personal) and what your business is all about. Figure out the purpose of your blog and commit to a starting point. Think about your values, vision and goals for your business and how they will fit into your blog.
From Kim: When writing a blog piece as yourself, does it fit into my goals of where my business to be. Is it speaking to my customers in my authentic voice and fit into the vision of what I want them to know about you as a business owner and a person.Your blog is an extension of your brand. Make sure the two things go together.
Kim used herself as an example. She is a marketer in Calgary, and frankly she’s not the only marketer in Calgary. How does she differentiate herself from other marketing companies in Calgary? Through her blog. She doesn’t hide the fact that her personal values that her family comes first. Her customers know through speaking to her and reading her blog that she has children. It’s an important part of her brand and her value set.
SEO and it’s importance in Blogging for your business.
Blogging for your business is an essential part of your SEO (search engine optimization) and how potential customers can find you online (read Main Street Marketing’s article on SEO here).
From Kim: Even if you think no one is reading your blog, Google is! Find keywords that pertain to your business and use them consistently in your blog posts.
Using Kim as an example: she owns a marketing company in Calgary, and she’s not the only one. There are hundreds of marketers in Calgary! She uses keywords in her blog such as “marketing” and “Calgary” consistently to help Google find her business.
Ways to optimize your site include using keywords in your content, saving your images as keywords (pick a keyword and search google images to see what comes up! Those images are optimized for keywords).
In part two of the Blog for Business review, I’ll discuss what I learnt about social media, guest posts and content.