When you have a business page on Facebook, trying to figure out all the ins and outs regarding the best way to engage with your fans (not to mention actually showing up in their news feed) can be overwhelming! As well, the changes that have come along with Facebook’s new timeline have not helped matters either.
With the ever changing landscape of Facebook pages, the gang over at Salesforce Buddy Media set out to determine how to maximize interaction using Facebook timeline. By analyzing user engagement from more than 18,000 Facebook pages, their data was collected over a two month period in the early Spring of 2012.
Based on their findings, here are 8 ways to maximize your Facebook interaction:
Keep you status updates SHORT
In other words 80 characters or less short! According to their report, updates with 80 characters or less received a 23% higher interaction than longer posts.
Use photos in your status updates
Photo posts received 39% higher interaction than non-photo posts followed by text-only updates. Posts with links or videos drove fewer likes, comments and shares than average.
Include Calls to Action
Updates which included a clear call of action, such as asking fans to like a post, asking for their comments or requesting fans share your post definitely helped drive interaction.
Post on days that are best for your industry
Facebook recently added the option to schedule posts which is a great feature for taking advantage of your peak industry times (just look for the little clock symbol on the bottom left of your status update window and don’t forget about posting on weekends).
Post no more than one or two times a day
Unlike Twitter, facebook posts have a much longer shelf-life. Posting too much can lose fans and posting too little can make you drop off their news feed. If you chose to post two times a day, spread them out.
Use questions to drive dialogue and place them at the end of your post.
Ask open-ended questions such as “What do you think?”, “Do you agree?” etc.
Don’t be afraid to use emoticons
Use “softer sell” keywords as these resonate better with fans
Focus on the relationship building when it comes to your fans and always keep in mind what is in it for them!
To read the full downloadable report (and also get a handy “Facebook Wall Posts Cheat Sheet”), click here!
What do you do to increase fan engagement on your page? Share with us in the comments below!