Getting website traffic is the most significant part of making your online business successful. The more (qualified) visitors you have, the better your sales and profits.
No doubt you’ve determined your niche, and you do your keyword research regularly so you know which ones attract your people. If so, the following 5 tips will add even more value to your SEO basics and get you more relevant and qualified traffic.
Tip #1 Tag your keywords
If you spend time optimizing your content, but then neglect to tag them on your page, it will be (mostly) a waste of time. Why? Tags are where search engines look and if there are no tags they’ll pass right by your web pages.
There are a number of tag types such as:
* Title tags. Title tags are the most important place to use your keywords. Here’s an example: <title>Primary keyword phrase here. </title>
Your title tag is where you place your primary keyword or keyword phrase. Your keyword phrase (sentence) will describe your business in less than 90 characters.
* Header Tags. Header tags are next in importance to search engines. It should look like this: <h1>Primary and/or Secondary keywords here</h1>
On a WordPress site, the H1 tag is actually the title/name of the page or post. Use your keywords when writing page names and blog post titles wherever you can.
* Meta Tags. Meta tags provide the small descriptive text found underneath the title tag on the search engine results page. Like title tags these should be kept brief, informative and up to date.
The following picture are the top two search results I got when I searched for photography. The content in the black font is the Meta tag (description) of their site.
You’ll also note that they have bolded the word Photography because that’s the word I used in my search. If you have a photography site, you’ll definitely want to generously use the keyword Photography.
Of course, this is a very simple example and you’ll have to do your keyword research to figure out which words people are using to search for what you offer.
Alt tags are used to provide a text description of a graphic. Each graphic on your site should have a description and an alt tag.
Intended to describe an image to people who, for one reason or another, cannot see your image, you could simply describe the image for them. Or you can experiment to see if there is some other way to use this tag to your advantage.
Tip #2 Add content to your site as often as you can
Fresh content is essential for attracting traffic and moving up in the search engine rankings. Each time you publish your content, the search engines send out the troops (bots/spiders) to see what’s new and index that content. Make a commitment to provide informed, intelligent, and optimized content written for your visitors, (not necessarily for the search engines) and you’ll get traffic.
Tip #3 Procure valuable and relevant incoming links
The more websites linking to your website/pages, the more value the search engines perceive your content to be. Search engines like to see popular, relevant, and credible sites linking into your site. Of course if they are relevant to your content, that’s even better, so if you are a doula and you have a fancy schmancy photography site linking to yours, it won’t help much.
Here are different types of links:
• A direct link looks like a basic website address, for example, www.yourwebsite.com
• A text link occurs when the webpage address is embedded in the text. Readers simply click on the link and are redirected to a new website page.
• If you link your content to other content on another page on your site (very, very important) it’s called a “deep link.”
You can encourage linking to your website by:
• Adding interesting content to your site that others want to link to.
• Submitting content to article directories.
• Publishing press releases.
• Blogging and participating in social networking activities.
Tip #4 Be Social!
Now more than ever, internet marketing is about building a community. Whether you have a forum on your site or you participate on social networking sites, they all contribute to the popularity of your site, providing valuable traffic. Facebook and Twitter are powerful tools for generating links and traffic to your site. Create a profile and get social by posting comments, add links to your site, and generate conversation. Just ensure that you are speaking to and connecting with a highly targeted audience.
Tip #5 Advertise for more exposure and traffic
Advertising, when handled strategically, can be good use of your time and money to promote your content/products/services. PP, Facebook Ads, and advertising on LinkedIn can all pay off. Stay in control of your advertising budget on a daily basis (it can get out of hand pretty quickly), and make sure you have the tools to test and track your advertising efforts.
IN SUMMARY: Overall, it’s extremely important to create a traffic and SEO strategy. The most brilliant service/product providers out there still have to market. Setting up a site and waiting to get found does not work.
Outline your plan and your goals and then take the necessary action. Start by following these five traffic and search engine tips and then test the results. I’m sure they will boost traffic and your business in general.
About the Author: Kathleen Sullivan, The Savvy VA, believes Wordpress is the best tool you can have to get your business found online quickly. Kathleen became interested in WordPress after taking a training program and immediately saw that it is the most game-changing skill she could offer women entrepreneurs and small business owners. Kathleen happily creates WordPress sites and mentors women through the online business world. Facebook / Twitter