There is a ‘discovery’ phase that happens at the start of every logo design project.
I typically have a detailed conversation over the phone, or meet up with clients – whichever is most comfortable for you.
We talk about general details, like the nature of your business, what your ideas and goals are and, of course, the design costs involved.
Next I provide a ‘Branding Brief’, which is a thorough questionnaire which helps you to drill down into the nitty-gritty of what you want to achieve with your logo and brand.
We will define points like your mission and vision, draw on your competitive advantage and highlight your unique selling points.
Now the design stage commences. I typically provide six initial concepts for your review. Collaboration and feedback leads to refined concepts, until the final design has been chosen. I provide all print and web-friendly files.
The next steps involve the application of your logo to all marketing materials you plan to use – business cards, brochures, website, advertising and so on.
5 Basic Principles for Logo Design:
3. Timeless – It is very important that a logo is designed to stand the test of time. Although it may be tempting to design something ‘trendy’, you could risk having an out-dated logo and may have to invest in a redesign much sooner than planned.
**Avoid the cost of re-branding, and get it done right the first time.
4. Versatile – A logo must be functional in both large and small applications, in other words “scalable”. It must work across all mediums, and be equally effective both in colour and black-and-white formats.
5. Relevant – Is it appropriate for your target audience? Does it speak to what your brand offers?
LOGO TIP: Colour is vital. Keep in mind that people may or may not put a lot of stock into the psychology of colour, however, it is always worth considering the meanings and emotions connected to different colours.
LOGO TIP: Scalability is critical! Think about all the potential applications you may use your logo for (business card, billboard, trade show signage, uniforms, pens, golf balls, car decal, mini treat wrappers, web avatars and so on).
LOGO TIP: Stay TRUE to your brand!
Investing in a logo is just that, an investment. But it will be worth it to ensure you develop a design that helps you stand out from your competition.
Top questions to help determine if your logo is a success:
Does it appeal to your target market?
Does it reflect your brand’s personality?
LOGO TIP: Acquiring a new logo does not MAKE your brand. Your brand is the personality or ‘voice’ of your business. Most importantly, your brand is made up of two KEY elements: your customers’ perception of, and their experience with your company.
Therefore, a logo can only become a success if the business supports it with good branding practices.
It’s important to remember that once you have a logo for your brand, it does not end there. Be consistent and use your logo on every marketing piece you develop. This will ensure you gain recognition with the repetitive use of your logo. After a while, people will associate your logo with your brand, and hopefully, connect it with positive traits like trust, accountability and high quality.
I invite you to view my work at www.jaimewedholm.ca.
Working together, we can develop a logo that will ENHANCE YOUR IMAGE, IMPRESS YOUR CLIENTS, AND GROW YOUR BUSINESS!
Be sure to check out my Radiant Branding bundle today.
About the Author Jaime Wedholm: Helping businesses SHINE with professionally designed marketing materials. Jaime provides design solutions in a professional manner, with the utmost integrity and dedication. Specializing in logo design, product packaging, trade show displays, brochures and point-of-sale materials. Website – Facebook – Twitter – Pinterest