Video, video, video. Last year, that was all we ever heard about.
Adding video to your marketing mix.
Creating YouTube channels.
Using video for inbound marketing.
Adding video to your blog.
Video remains a critical marketing tool. The statistics vary, but generally the consensus is that website visitors who watch a video are 64% more likely to make a purchase.
Because video builds trust, familiarity and saves time.
Because your future clients are using video to learn, explore, discover and buy.
Because video will instantly connect you with your customers and will connect your customers with your brand.
This year, your focus should be on creating consistent content using video and claiming your YouTube real estate.
Creating a series of videos for your business is really much easier than shooting, scripting and producing one video. As your business grows and develops, your content will change, and having a series makes it easy to adapt quickly.
When you aim to create a series of shorter videos, your agenda can become clear and it is easy to plan ahead. Shooting 12 videos in 2 hours may seem overwhelming, but if you take the time to script and map out your episodes, it can be done.
Why a series?
We need to start treating YouTube as another social media platform. Uploading one video and abandoning your channel is akin to opening a Twitter account and never tweeting. A series of short videos ensures that your channel is active and is indexing in search results.
Delivering your message in short bursts is easier to deliver and easier to digest. Instead of talking about all the new products you are offering this month, pick the one you love the most and can talk about passionately. Then move on to create individual videos for each additional product. If you offer services, break them down into segments or share some knowledge that viewers can apply themselves.
Video will prepare your business for the future. Your clients want it, are searching for it and sharing it. Using video helps establish you as an expert in your field and adds more personality to your business.