In the land of high tech networking and smart phones, do we really need business cards? Can’t we just all swap information by entering it into an app or add them to your network in LinkedIn?
Of course you can, but why would you?
Business cards may seem like a blast from the past, like writing handwritten notes, but how much do you love receiving a handwritten note?
Business cards are a small, informative and tell alot about you and your brand. It’s a mini version of your business printed on a little card. .
They don’t have to be fancy, but business cards do need the essentials here are 5 essentials every card should have
Who you are
- Your name
- Your Position (owner/founder/president/CEO/The Big Cheese)
- Your business name
- Contact information This means all possible ways such as phone (business/cell) and email. Put a “c” by your cell number or “b” next to business number.
- Your logo
The branding should correspond with your businesses brand. This means using the same colours (exact match), font and logo on your card that you have throughout the rest of your business. If it’s not perfectly clear what your business is, add your businesses tagline so when people reference your card later.
It’s not used widely but you should consider adding your social media credentials to your card such as Facebook, LinkedIn, Twitter, Google+ or the two you use the most frequently. This isn’t to say you should take up the entire business card with all your Facebook groups and Snap Chats and Tinder profiles. Pick two (at least) and make it professional.
There are plenty of creative ways to make your card (and thus your business) stand out. Take some of the business cards (posted below) to give you an idea of the type of creativity that could be put into your cards. However, it’s not necessary. Try and think of something visual or creative the represents you and your business. This could be anything from a quirky vintage image to a tool that is often used in your trade! The important part is to make sure that you make your information clear and it’s true to brand. If you’re not sure what you’re doing, make it really simple, or hire a graphic designer.