Google Plus currently boasts over 350 million monthly active users, surpassing even Twitter’s present user base. With all the power of Google and its many ancillary services at your disposal, Google+ and its place in promoting a new company is not something to thumb your nose at. Google’s thriving and rapidly growing social network offers entrepreneurs a fascinating blend of features that resemble some of the best social networks around, as well as advantages in its infrastructure, ideal for growing a new business.
Meet Someone New, Form a Connection
Relationship building is a key factor of Google Plus and an important reason to use it. Whereas social networks like Facebook and Twitter limit you mostly to having extended discussions with users you are already connected to, Google Plus offers a sharper approach through it’s communities full of users interested in the same niche as you. Finding similarly-minded people is an essential step in networking your way to increased exposure for your idea. Google Plus has a community for everyone and a perfect fit for entrepreneurs of all kinds.
Building real relationships over common interests is the perfect way to get content related to your project shared farther and wider across the web. The trust in these relationships is what ultimately leads to advocacy on behalf of your entrepreneurial venture. Furthermore, Google analytics can help you keep track of “mentions” across of all Google’s Data Hub partners, a list which includes Blogger, Google Groups, and Reddit. As you continue to build your circles, you’ll have the opportunity to connect with more influential people in your field, or become an influencer yourself.
It Takes A Village to Raise a Start Up
Aside from connecting with others over work, Google Plus communities are one of the most valuable social resources for work at home moms looking to connect with others like them. So while you’re busy building your future empire and they theirs, you can also form real relationships and exchange ideas not just on business but on your home and family life as well.
This being a Google product, you’ll also be receiving an enormous advantage if your content is high on “+1’s”, as Google’s search engine takes these into account when ranking your material on its pages, as well as when it comes to online marketing — good SEO is hard to turn down.
Another Google feature not to be discounted is the Google Hangout, a central part of Google Plus. If you ever want to have a video chat, or even a group video chat (which by the way is currently not a free service on Skype) you can at the touch of a button. Google Hangouts allow you connect face to face with the relationships you’re working to cultivate, for free.
Check out Google Plus and see how it can add to your mompreneur lifestyle today!
Hilary L. Smith is an online journalist who enjoys covering everything from start-ups to global businesses. In addition to sharing how to utilize Google Plus for nearly any audience, her writing also covers other social media strategies, the process of business globalization, and business communications. You can check out more of her writing by connecting with her on Twitter
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