What are some of the things that come to your mind when you think of social media marketing? Most of us would probably think of words like connections, sharing, and interaction. The term “social” in social media marketing is what differentiates it from other forms of marketing because engagement is at its very core. The need for interaction is crucial for this platform to work for you. Let’s have a look at some rules of social media engagement that you need to know.
Rule #1: Short is indeed sweet
Users need help in filtering what they see in the web. By keeping your posts short and punchy you are grabbing their attention in 140 characters or less. Short posts are also more shareable since it is more readable. The best posts are those that are concise, current, and clever.
Rule #2: Timing is everything
The word “media” in social media marketing signifies that it values all things recent. Think of it along the lines of traditional media such as major dailies and news programs. They pick up only the latest news. Your social media networks are best utilized if your posts are up to date and in line with the trending topics in your industry.
Rule #3: Relevance is next to significance
Your simple Facebook page can be significant in the eyes of your readers if you provide them with content that matters to them. Every reader approaches each post with a constant question in mind, “What’s in it for me?” If you’re able to give helpful and relevant content then you become an authority and your opinions become valuable.
Rule #4: Originality is the best policy
Dr. Seuss was right when he said, “Today you are you, that is truer than true. There is no one alive who is youer than you!” Your unique voice is your distinct social media thumbprint. Readers will also relate to you better when your posts reflect your personality. With the smorgasbord of content in the web, netizens are in constant search for new voices that stand out from the rest.
Rule #5: The more images you give, the more engagement you take
Posts with images attract more readers compared to text content only. In fact, photos on Facebook solicit 53% more likes than the average text post. Build an image library that contains a mix of pictures and infographics. Just make sure that you credit the sources of your images properly.
Rule #6: Plan as you go
Social media marketing is not a one-time deal. It takes time to build a network of followers. You need to plan your posts and be intentional in your social media activity. Having an editorial calendar will help you be more focused and consistent in your posts. You only need three things when creating one: the social media channel (i.e. Facebook, Twitter, etc.), frequency, and content topic/theme. Simply plot these things on a calendar and you’re on your way to a more organized marketing scheme!
Social media marketing is a tool that goes beyond self-promotion. It creates communities and connections that need to be nurtured through constant engagement. It’s all about you becoming a part of them and them becoming a part of you.