Recently I had the pleasure of hanging out with Lewis Howes. Well ok, I didn’t really get to “hang out” with him but I did sign up for his LinkedIn workshops on line. I was amazed at the wealth of knowledge that he poured out! He knows how to leverage LinkedIn!
We have all heard that setting up your social media accounts increases your SEO and helps you get ‘found’ but it really is how you use these tools that count!
Complete Your Profile
LinkedIn is free and relatively easy to set up. You want to create and develop your profile as much as possible. Add your professional expertise, accomplishments, education, memberships and even upload a resume if you like. You’ll want to add your website, blog URL and use descriptive terms. Setting your profile to full view will also help with Google ranking. This would be keeping things basic. Remember: first impressions do count!
To add to your profile, LinkedIn offers apps to add your blog, book readings and any event listings that you may be hosting. Adding your blog will drive traffic off of LinkedIn to your website. Adding your book listings will enable viewers of your profile to learn a little bit more about you. I leveraged LinkedIn for events when I hosted the Unmarketing conference last year. I listed the event on LinkedIn to drive viewers to our conference and sell tickets! It works!
Connect With Others
Start adding people you know. Invite others to join LinkedIn if they are not already there. I am all about connecting and this is a great platform to do it on! Your network equals your connections, in turn who they are connected to, and then connecting you to that many more qualified professionals.
Let your profile grow organically from there. Choose quality and the rest will come. Choose those that you want to form an alliance with. Choose those who are serious about their business. This becomes opportunity to share and exchange recommendations. When choosing who to connect with you should be reminded that this is also a reflection of you professionally.
Do update your profile to keep it current and update your status as much as you’re able to. Regular updates will keep you in the feed and attract more views to you and your profile.
While there are many other facets to this social media tool, I can’t stress enough that you need to take this relationship off line whenever possible. Go for coffee, make a skype call or send a personalized email to your connections.
There are many ways to leverage LinkedIn. This is just the beginning!