Are you wondering what the proper social media conduct is around the holidays? We know it can be tough to decide when to post, or if you should hold back in respect of the holidays. That’s why we asked our social media guru some frequently asked questions about social media etiquette around the holidays. Take a look at some advice provided by Social Media expert Crystal Allen on what might be appropriate, and what to avoid:
Should I schedule posts to go up each day over the holidays?
This is a tough one. I think a lot of people appreciate silence over the holidays. The average person doesn’t know about scheduling social media posts, and they think that someone is posting live. I saw a major US company receive tons of angry comments because they posted on Thanksgiving about Black Friday sales and that their sale was starting on Thanksgiving. People were outraged that employees were working on Thanksgiving.
I don’t think there is a right or wrong answer here, but I would recommend posting less frequently between Christmas and New Year’s Day. Perhaps, at maximum, one post per day. Remember: there will be fewer conversations happening on social media during this time, so if you post too much at once, your posts could look like spam. I think less is more.
Should I schedule posts on Christmas Day? Boxing Day?
A post on Christmas Eve or Christmas morning that wishes your followers a Merry Christmas is appropriate. Posting on Christmas Day about your business, or directing someone to a link on your site, is something you should avoid.
If you’re worried about it, we would err on the side of caution and recommend not posting. There’s lots of other times to promote your business, so try to be respectful of the holidays and wait for a more appropriate time.
Should I let people know, through social media posts, that my office will be closed over the holidays so they can expect silence?
I think people expect silence over the holiday season. Since people are aware that it’s the holidays, most will not expect a reply to business emails until January 2nd. If you feel like you want to acknowledge the upcoming holidays, a well-timed “Merry Christmas/Happy Holidays, thank you for your support throughout the year, we’ll see you again in 2015” message shares the perfect amount of details with your followers. Plus, it extends a thoughtful greeting to your supporters as well.
Questions or comments on this? Tell us what you think about social media etiquette during the holidays in the comments below.
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