I recently got off the phone with one of VancouverMom.ca’s advertisers SPUD.ca, a service that deliveries local and organic groceries right to your door. You can shop happily for your groceries in your pyjamas and receive a lovely box of food each week. (The quality of the produce is amazing!). Not only can you avoid going to the store each week with antsy children, but you also can end up saving money since you’re not doing those impulse purchases at checkout.
I know all this – truly know this – because I’m also a SPUD.ca customer. I was one before they became our advertiser, and after a hiatus, signed back on – not just because the service is great, but also because they feed me, so I’m going to feed them too.
Are you feeding your customers? Supporting your customers is an easy way to show your support, gain marketing and win some extra points with your clients. You’ll also be keeping the ties closer and on the flip side, you don’t want to be the only vendor who is NOT supporting your customer’s business.
When Your Client Offers Something You Can Use
If you need a product or service that your client offers, whenever possible, procure their services. I need groceries. I know I am SPUD’s target audience. Buying from them is a no brainer. Whether it’s a coffee shop, gas station, car dealer – channel your money as a consumer or business to them so they can see you supporting their business. They’ll also be confident continuing to work with you because you’ll be able to represent them authentically and know their business intimately.
When Your Customer Doesn’t Sell Anything
Sometimes you can’t specifically purchase something from your customer. Here’s when you need to get creative. Are you a coffee shop who has a lot of moms in the community? When the local school comes knocking for donations for fundraisers, get behind them and donate something. Provident Security was looking for a way to give back to their community and invested in a huge bouncy castle that local groups could book for their events, which either use it as a way to fundraise or simply as an additional attraction at their event.
When You Really Can’t Use Your Client’s Services
You might have a client that’s a wedding planner and you’re already married. Or you work with a bakery and you’re totally gluten-free. Recommend their services to your friends, family and other clients. Be their walking billboard and support their business anyway you can.
Not only will you help keep your customers sales flowing – and if your customer is doing well, your business will be doing well too.