Why is the holiday selling season a big deal for your business? Well for starters, it can represent 20-40% of your total sales for the year! So, want to maximize your holiday sales? Here are seven ways:
Do not underestimate the power of social media! Work on expanding your reach to increase sales. Consumers are more likely to buy from a company that has a social media presence. People look to social media for gift ideas, reviews and seek referrals. In fact, 65% of shoppers use social media to find the perfect gift.
Consider Facebook ads. You don’t have to spend a lot to take out a targeted facebook ad. Despite decrease in organic reach, Facebook is still popular for driving ecommerce transactions as it is home to 1.32 billion users.
Look Around You
Look at what other companies are doing to promote their holiday sales. There are tons of great ideas out there that you can put your own spin on. In fact, here are 5 Best Practices to Steal for your Holiday Marketing Campaigns.
Offer a Seasonal Deal
Prices, deals and convenience are HUGE purchase motivators. Offer seasonal sale prices during the holidays or create a digital “Holiday Only” coupon. But be sure to make it shareable! According to this infographic, digital coupons are one of the most shared pieces of content at a whooping 67.2%!
Put together incentive campaigns such as free shipping for a limited time, which is always a popular draw to get customers to buy. Create excitement for your deal by posting a daily countdown (ie only 3 more sleeps until our sale).
Offer gift cards.
Host a contest or giveaway. 12 Days of Christmas campaigns are popular where you offer a different deal or discount each day.
Mindset for Collaboration
This is a great time to collaborate! Team up with other businesses and create a joint holiday offer.
Email marketing is powerful during the holiday season! Develop an email campaign to share discounts, coupon codes or exclusive offers. Email is great for reminding people of important dates, offer special deals etc . Or offer an exclusive holiday pricing or discount for signing up for your newsletter.
Well designed emails will stand out from the crowd – you need to catch their attention especially this time of year. Use a catchy headline for your email campaigns such as these 15 Subject Line Examples.
The Fortune is in the Follow-Up
Keep the momentum going after the holidays have come and gone. Use post-holiday time as an additional marketing opportunity to leverage off of! Send out thank-yous to your customers for shopping with you and include a bonus offer or coupon.
Finally, evaluate your campaign. What worked well? What didn’t? Use the insights and data from this campaign to help create your next one.