From the wonderful people at the Gel Pack Pain Relief Company
How is anyone supposed to know what type of marketing will work for their company? Clearly we are bombing! Here is our story.
1 year ago we launched our website, thinking we were on our way.
-We started our journey by offering a “limited time only” pricing of 25% off regular price, along with “reduced shipping”.
-We implemented active social media links to Twitter; Facebook; and youTube.
-We spent money on a 10 page “Business Strategy Plan” from Center for Economic Vitality at Western Washington University.
-We paid for a full press release in the USA, from “PRWEB Release”, including full detailed description, colour product pics, company logo and a link back to our website.
-We were written up as a “featured article” in a magazine for Physical Therapists in the USA called “TodayinPT.com”.
-We did 4 “Tradeshows” (at great expense) in a 7 month period.
-We pursued the Distributor avenue, but have not been successful.
As you can see, a lot of money has been filtering out of the business, but very little generated back in. SALES ARE LEAN!!!
HELP! WHAT THE HECK ARE WE DOING WRONG?
After trying everything we know, sales are still lean, and we have run out of ideas. Anyone out there with any new ideas would be greatly appreciated. We know what “doesn’t” work, and now it’s time to find out “what does work”.
DREAMING OF: “Frosty Mamas” for every breast-feeding mom! “Frosty Jocks” for every athlete! “Frosty Kids” for children of all ages! “Frosty Pets” for all lovers of dogs and cats!