Today’s society is very fast paced and connected. In business, you have about one second to grab someone’s attention towards your products. Instagram provides you the opportunity to visually articulate your personal business narrative and show what you, your business and your brand are and what you represent in about a second, through images. It is intended to be a fun and visually engaging. For small business, it is a powerful tool that is very cost effective (aka FREE) and enables you to visually socialize your products and services with existing and potential customers, business partners and observers. Every time you post something on Instagram – ask yourself, how is this supporting your business to reach your goals?
It is important to make a distinction between your business and personal Instagram posts. If you like posting pictures of your kids, cats and what you ate today, Instagram allows users to create multiple accounts and it may be better to post these in your personal account. Additionally, quotes are a great source of inspiration but it is relevant to consider who you are trying to inspire and how it is helping your business when you post a quote.
Engage your Instagram followers and “likers” – be responsive while maintaining a high degree of business professionalism. Post and repost images that your customers, clients and partners post. Although it is public social media, it is good etiquette to ask your customer’s permission to re-post and use their posted image. Subsequently, give credit where credit is due. If you use a third-party image, make an effort to recognize their photo by tagging them.
Quality images are critical! Get familiar with the technical requirements of your square Instagram canvas. Instagram is a 612 Pixels x 612 pixel digital canvas and your challenge\opportunity is to think outside the square and get creative with your posts!
A logo and a brand are two different things. It’s important to present your logo and represent your brand through Instagram images and post comments.
Choose relevant and appropriate hashtags that will tap into your target market, geographic target and community of practice. Post regularly, keep relevant, maintain your presence and keep things fresh and light.
Instagram is one tool in the toolbox that supports your business. The quality of your products and services at the core of your business are what sell. Be professional, be fun and own your square.
Kristen Mackie | Owner and Creative Director
eLiasz and eLLa jewelry and accessories for the urban soul