One of the hottest forecast trends for 2015 is the rise of YouTube series. People everywhere are busy collaborating, planning, scripting, shooting and uploading episodes specifically intended for broadcast on YouTube.
With more viewership migrating online, it is becoming increasingly important for a business to assert its presence in the video marketplace. A YouTube series is a great, cost-efficient way to establish yourself and your business as a credible source for your product or service.
So where do you start?
Creating a web-series will require a well planned out agenda. Since you are trying to tell a long story in short bursts, a critical step is mapping out how your series will evolve. You want to create a storyline that will keep viewers coming back to watch what happens next.
1. What’s the story?
Determine what your story is, how you want to tell it, and what will happen in each episode. For example, if you wanted to tell the story about your company’s shift in focus, your layout will look like this:
STORY: Company A switches from product-based business to service-based.
HOW TO TELL IT: The proprietor and/or the company people should provide the voice(s).
EPISODES: 1 – Why the switch; 2 – The challenges faced at the beginning; 3 – Liquidating the product; introducing the service; 4 – Opening day, etc…
2. Who’s the audience?
The internet is not TV. People will not be sitting down and flipping through YouTube channels or searching an index. You need to determine how you will spread the news about the series. For Company A, a perfect place to start is with the customer database and a newsletter.
3. How often to post?
Generally, an episode every one or two weeks is the way to go. It may take up to four weeks for your series to gain some steam, so plan as many episodes as you can from the start before you even turn on the camera.
4. What are my resources?
Reach out to your circles to find people who are ready, willing and able to be a part of your series – either behind the scenes or in front of the camera. You already have some superfans, and some of them might want to channel their inner Oscar-worthy performance for your series.
The most important guideline: have fun. Don’t get caught up in messaging or pitches. Use a web series as a means to connect with your customer, build your reputation and increase your reach.