Marketing techniques have changed, especially the traditional styles of marketing. Many old strategies have been replaced with something digital. Businesses have been looking to all new methods, new tools, new ways to reach their audience. With all the new channels available to us to use to reach our audience – social media, websites, email, directories, blogs – it is still important to use some traditional methods as well.
Enter the business card.
The business card, although much rumoured to become obsolete in this digital world, the business card remains a dependable and important marketing piece. Often this is the first branding touch point, so it is important that it is impressive, informative and creative. If done well, it can leave an impression in the recipient’s mind that you care about details, and that a polished professionalism is important to you. How many times have you been handed a card that was printed using perforated card stock from an office supply store, printed on a home computer using a familiar Word template? What impression did you get from that exchange? Not serious about business? Too thrifty? Doesn’t care?
Work with a designer to get it right. Include all your current details. Choose a stock or finish that makes it stand out from the rest. Done well enough, a card can spark opening conversation about how impressive it is, how you did it so well, which can lead into other conversations.
Need some inspiration? Check out my Pinterest board of unique and eye-catching business cards here. Don’t be afraid to try something new and different, feel confident, not apologetic when handing your card out at your next networking event!