Calling all marketing DIYers or those who thrive on learning marketing news for themselves! This is a must-read list for you.
Many people ask me what marketing websites I keep up on for the latest marketing information. It is mission impossible to keep up on ALL of these but here are some great resources to keep in your back pocket when marketing information tickles your learning fancy.
This website is great for business and marketing advice that applies to nearly industry. It is an all-business encompassing website that offers information from increasing productivity at work to creating a marketing plan. I find the writers are usually small business owners so they cater to that reader and as a small business owner, I can really relate to their advice.
Anyone who is interested in website, web development, search engine optimization or content strategy should be following this site. It is always rich with the latest news from the big search engines (Google, Bing, Yahoo, etc.) and offers helpful tips to optimize your website. Some articles can be technical in nature though so have Google handy.
This website has very useful advice for any anyone interested in social media. The articles are written so you don’t need a social media degree to understand the terms or follow the advice.
Firstly, I will say this is a website that has many products it sells so everything will relate to a product they are trying to push BUT the blog is worth reading with a bit of salesy undertones. It offers great marketing advice and almost always offers a free trial or version of their product that WILL help you with your website, sales or marketing. I don’t work for them, I swear…just really like their free tools.
5. Seth Godin
Dear Seth never disappoints. His blog is something I read religiously. Sometimes it does not directly relate to marketing but almost always, there is a hidden marketing or sales message. Even if the message is not apparent, you will be entertained by his writing style and antics.
I love this website because it has some up and coming social media writers who are hungry to produce good content and I am rarely disappointed when I read their articles. After reading any article on this site, I have learnt at least 1 lesson to implement in my own social media strategy or share with a client to improve theirs.
Ann Handley never disappoints on this website. Not only is it a great site for webinars (some paid and some free), it has a ton of free articles to refer to as well. This website also has great writers with very strong marketing expertise in a range of marketing areas from digital media to social media to marketing strategy and so much more. You will always learn something new from their articles and Twitter posts (@MarketingProfs).
This website is very popular and can be a it hit or miss if you are looking for marketing advice. However, one thing I love about it is that it focuses on entrepreneurs – of all sizes of companies. At their core, entrepreneurs have similar goals for their business and this website feeds information to achieve those goals. Also, I find this website offers tons of great case studies and interviews with entrepreneurs who have made it big. These articles have great advice for the small business owner trying to grow or needing to aspire to something. After reading a good CEO feature article, I am always revved up about my business!
What would you add to this list?