Sue Sinclair is the Chief Executive Mom of Raspberry Kids, a Vancouver-based online lifestyle store that caters to savvy expectant parents, moms, dads and gift givers. Raspberry Kids carries unique and high quality products including toys, books, clothing, feeding products, gear, giftables and more.
What or who inspired you to start your business?
It is more a question of what I was motivated NOT to do and that was to go back to an inflexible and uninspiring work environment. As such, I created Raspberry Kids which has allowed me to work on my terms and enables me to combine my passions; sourcing high quality products for children and families, customer service, sales and technology.
What are your most popular products or services?
We have several incredibly popular products and use many of them in our own household. This ranges from wooden toys such as Sevi Toys, Plan Toys & Educo to litterless lunch concepts like Vapur water bottles, goodbyns and lunchskins. We do an incredible amount of research and are always on the hunt for amazing products to bring on board.
What do you love most about what you do?
Almost everything. The variety, the challenges, learning, interacting with customers, growing the business, finding cool new products, working with other small businesses and our partners. There has not been a single day since I started Raspberry Kids that I dreaded going in to work. I feel very lucky!
How do you balance being a mom and entrepreneur?
Wearing several hats has always been something I’ve thrived on as I get bored easily (and have a really short attention span). In the ever changing world of business and technology as well as that of being a parent, there is never a dull moment and keeps things interesting. The fluidity and changing landscape on the work/home front keeps things balanced for me.
What single piece of advice would you give moms starting their business?
My life motto is that you get back what you put in and I’ve applied this to being a Mompreneur. The business results are directly correlated to the work, effort and energy I put into it. The same is true of virtually every aspect of my life.
How do you relax?
I’m presently in Australia for 6 weeks with my family and have found several activities to be relaxing as well as rejuvenating including: afternoons at the beach, morning runs, board games, reading books, cooking and travelling and visiting with friends and family.
What place inspires you and why?
Our family cottage inspires me in many different ways. It reminds me to slow down and stop and smell the flowers, it inspires me to simplify our lives and appreciate what is truly important and it reminds me of my mother and father and all the values and integrity they instilled in me throughout my life.
What motivates you?
I’m fairly self motivated and was taught by my parents to work hard. There were no free rides in our house. I didn’t always get it or appreciate it at the time but I sure do now. It also truly helps when you love what you do.
What makes you GO?
The support and feedback we get from our customers, supplier partners, media and the business community are really motivating.
This article originally appeared on GoGoMamaGo.com.