Kibooco Interactive Inc.
Describe your business:
Kibooco is an online hub for kids to build and publish their own books. Based on an engaging, easy to use interactive platform, kids choose from a variety of templates and themes to write, illustrate and customize stories. Using drag and drop, click and colour and other simple functionality children will be able to harness their creativity and imagination while taking pride in their own creations. Kids can publish and share their creations on screen, or better yet, order it as a real hard copy book to share with family and friends and read again and again. Fusing the endless possibilities of technology with the enduring sentimentality and timeless traditions of storytelling and books, Kibooco is an online destination that will delight both parents and children alike.
What are three things you wish someone had told you when you started your business?
1. Have a strong vision and direction for your business yet know when and how to be responsive and flexible. Now more then ever, I am keenly aware of the importance of balance when running a business. I do not mean this as much in terms of “work life balance” (an entirely different topic unto itself), but by way of understanding the different ends of the spectrum in many aspects of business and then instead of it being “one or the other”, it is employing both at the right times. One of the most significant examples of this for me, is the need to balance a strong vision and direction with the ability to understand market / stakeholder reactions and making responsive changes that are best for your business. Leaning too heavily on one or the other could result in creating a business that has no value to anyone other than yourself, or a reactionary attempt at creating a business with no foundation or focus.
2. Surround yourself with great people. This is pretty self-explanatory – I cannot advocate enough the importance of making thoughtful decisions around the people you involve in your business. This includes partners, team members, collaborators, customers, consultants, advisors, etc. Ensuring alignment around vision and values will impact both how it feels to go to work every day and the success of your business! Although I am sure someone must have said this to me at some point before I started my own businesses, it is certainly something I am aware of now more than ever.
3. Be informed and aware … and then trust your instincts. This is kind of another of those balance scenarios. I believe in becoming highly informed in whatever area you are starting your business in…this includes understanding best practices, market trends, following successes (and failures), market research, etc. – then using this information to inform decisions we make in running our business, yet ultimately trusting ourselves and instincts enough to rely on them in influencing the choices we make. Powerful, effective decision-making can come from integrating both the left (rational, logical) and right (creative, intuitive) brain.
What is the best decision you’ve made that has helped your business flourish?
Definitely each member of my team I have hired!
Do you have any words of encouragement for moms who are starting out as entrepreneurs?
Stay true to yourself – your values, priorities and principles as both a mom and with your business. This allows you to set a clear direction, define your boundaries, drive your decisions and keep you on course while navigating the uncertainties, excitement, challenges and boundless possibilities encountered on route to achieving your dreams.