How to we measure growth? There is the most obvious way, which is in dollars or clients. But when running a business, shouldn’t we be accountable to ourselves and our clients to measure our business growth in other ways? My company and our employees think so.
Like most companies, we track our sales and volume on a weekly, monthly and yearly basis. We compare those figures over the previous year at similar times or events, then we establish trends in our sales.
For us, this tracking helps establish a growth pattern. By doing so, you can staff events properly, purchase properly, and project future sales more accurately.
What we have established about growing our business, is that it takes consistency in everything you do. Your products, people, strategies and determination all play roles in growth.
What we have also learned, is that although growth comes from consistency, it also comes from the ability and flexibility to change. It is the ability to recognize consumer trends and the needs, and then deliver what you are capable of delivering.
Over the years, we have also felt that as successful as we thought we were, there was something missing. About 15 years ago we started to look at other pieces of our business and the people (us) running it. If we ourselves did not feel like we were growing, neither could our company.
It is so important for your personal and business growth for all staff to take courses or attend training. Go to the lectures and seminars that speak to your interests. You not only will get out and network (grow your business), but you will most likely take away something useful to use in your personal growth.
I had to learn balance and health. This was an important part of my personal growth that has benefitted my company.
Growth of a company comes from the growth of its staff.
Another change we made 15 years ago, besides recognizing our need to factor in personal growth in our staff, was about giving back. I always approach my employees when donating anything to see if they too want to be apart of it. That can be in any form such as donating time, money or even products (many of my employees have small home based business).
I want to measure my growth in how people react not only to me but to our product. I want my growth to be personal to match the growth of my company. I want my growth to be spiritual. I want my growth to be apart of a movement, one that gets the people closest to me growing too.
All the money, all the charts and planning won’t mean anything if growth isn’t full circle. Will you continue to grow financially, personally, emotionally or spiritually. Growth is about balance, about building a plan and including time for all the things that will nurture growth.
Article written by special guest author Russell Pohl.
Russell, with his partner of 25 years, has 8 kids. Together they own Mr. Moms World. Their catering business and wholesale products, are the bulk of their business. Russell also travels a lot throughout Canada and the U.S. speaking on a variety of topics; such as gay fostering and adoption, gay parenting, and body language.
Russell sits on three boards associated with the foster parenting. He co-facilitates the advocacy training program with the BCFFPA and has logged thousands of hours doing support. Russell and his family help to raise thousands of dollars working with a variety of charities.