In this brief video, Arlene Dickinson provides tips on how to help make your small business stand out from the crowd. They include:
- start with a great product and make sure your packaging stands out
- make sure your brand stands for something unique and is well expressed
- add in great customer service
- make sure you are doing everything you can to build up your brand (i.e. product sampling, reaching out to your community, supporting local activities, letting people know you are trying to build a business with real intent)
- make sure people understand who you are and WHY they should shop from you
These are the secrets for turning a small business into a big success!