A former children’s book publicist, Crystal has helped promote some of the world’s best authors. She’s no stranger to creative living too: an avid crafter, former Etsy shop owner and now owner and publisher of the digital magazine for creative parents, HelloCreativeFamily.com. She’s been doing social for years and is so passionate about sharing the do’s and don’ts for success on social media with small business owners.
Join us tomorrow when Crystal talks about using social media to grow your network. We are talking about tribes, and how to build yours online. But first, we asked Crystal to tell us more about her and her business.
EMomNow: Why social media? What drew you into this career?
Crystal: I first started working in social media when I was working at Raincoast books as a children’s book publicist. It became this really great way to open up doors and suddenly connect with people from all around the world. I liked how it allowed you to make connections with people that were beyond your immediate circle and collaborate in new and exciting ways. Suddenly all of these doorways were opened where readers could connect with their favourite authors, viewers could have input into what they wanted to see on TV and customers could interact directly with the brands they loved. I loved that I was able to get a glimpse into the lives of the people who I was interacting with via email and phone and get to know them on a more personal level.
EMomNow: Is it just me? I’m so hesitant when it comes to putting myself out there on social media. Are there ways to royally screw up and what are these?
Crystal: Haha, God yes! Every day you will find new stories in the media of some CEO who put something out on social media that he shouldn’t have, or a company who responded badly to critique from a customer. You always have to be mindful of what you are putting out there. The big ways that you can screw up are by putting something out there that isn’t true to you and your business or by responding really badly to criticism or critique. But if you follow a few simple rules you should be ok.
EMomNow: What excites you most about talking to a group about social media in general, and using it to network in particular?
Crystal: I think that social media is a really fabulous way to grow your business and to connect with other people. I love the idea that by sharing my knowledge for social media I am helping other women grow their business, create really exciting partnerships and connect with their customer base in a whole new way. Social media is an ever changing landscape and most people don’t have time to keep track of how it changes from day to day. I love sharing that knowledge with my clients and watching their businesses grow from it!
EMomNow: We’ve talked about the faux pas. What are some tips for doing social well?
Crystal: 1. Be authentic. Don’t sell out. Value your audience and the messages that you are feeding them. Determine what your brand is, who your audience is and what you can say or share with them that is of worth to them. I have a saying that my clients know me for– “Don’t post crap!” You want to be posting regularly, but if you don’t have something good to share, it’s better to not share anything at all.
2. Always remember you are representing your business whether posting as yourself or posting as your business. You represent your company and in the world of social media it’s not hard for people to figure out who you are and who you represent.
3. Think things out before posting. Don’t be impulsive or post in the heat of the moment or when angry. Proof read before posting. This goes for posting on your business page or your personal page. Someone is always watching. Don’t feed the trolls.
4. If you wouldn’t say it to someone’s face, don’t say it online. Be nice and use your manners.
5. Always give the best customer service possible. Respond to your audience with respect and in a timely manner.
And remember, when it is out there, it is out there, there is no taking it back.
EMomNow: Why do you get out of bed each day and do what you do? What excites you about your business?
Crystal: To be creative, to make connections and to inspire. The idea of growing my business, while helping other women grow and thrive really excites me. I’m lucky to be living a life where I was able to create my dream job. I love the huge variety of tasks that fills up my “to do” list from day to day. Everyday throws something brand new my way and I love it.
Join us tomorrow when Crystal talks about using social media to grow your network. Sign up now (a recording will be available to those who register, but can’t attend).