How do you build a profitable company AND remain environmentally friendly — a duality that many entrepreneurs feel is important but difficult in that sustainability inevitably raises the cost of business / production. But Karina Birch is doing it in a competitive market and doing it successfully… So how is she doing it?
About Karina Birch
Karina Birch is co-owner of Rocky Mountain Soap Company. She and her husband, Cam, nurtured the company from its days as a 300 square foot shop in Canmore to the now 8 retail stores, over 700 wholesale accounts and 9000 square foot workshop. It is a company with a strong culture and eclectic, passionate group of individuals (who at any given moment, might smell collectively like 23 different flavors of soap). The company is on a mission to remove toxins from the bath & body industry and makes a serious commitment to their 100% natural products.
Karina balances running a rapidly growing company with raising three rapidly growing children.
Growing a company from $86,000 in sales to over $7 million while trying to achieve some sanity has had its challenges and rewards. Having some of the best skiing, hiking and biking in the world on her doorstep helps to keep her active and balanced.
Karina spends her time on directing the strategy, product development and brand of the company.
Rocky Mountain Soap has been on the Profit 100 and Alberta Ventures “Fastest Growing Companies”. Karina has been honoured as an female entrepreneur on the ‘W100’ list; a ‘Fierce Woman of Influence’ and sits on theboardfor EO Calgary(Entrepreneurs Organization).
Notes from the event:
1. Did you know your body absorbs up to 94% of what goes on it?
2. Leadership is knowing how to foster great conversations.
3. Achieving balance is like nailing jello to the wall…rather focus on your priorities.
4. Naivety breeds creativity.
5. Raising kids plus a business requires physical training.
6. Striving for sustainability creates great energy behind it.