Even the savviest of entrepreneurs can use an ear to talk off, a shoulder to lean on and a brain to pick; we encounter obstacles whether at the beginning, middle or mature phase of our business’s growth. Someone with a fresh perspective, a unique skill set, and words of encouragement can really help you to fly past, above and beyond, those blocks. You could begin living the life you want, and achieving the business success you so deserve. Who you gonna call?! A business coach! Our own Lisa Princic, City Leader for Vancouver’s Entrepreneur Mom Now chapter, is such a champion cheerleader. We sat down with Lisa to learn more about what she can offer mom entrepreneurs by way of her business coaching services.
EMomNow: Lisa, help us to better understand what a business coach is?
Lisa: A business coach is someone who guides entrepreneurs at the strategic level to grow their businesses. I am simply directing their passion and willingness to learn want to guide towards growth and change through support, accountability and tools.
EMomNow: What is the process that you undertake when working with an entrepreneur?
Lisa: My clients often work with me on a longer-term basis. That way I can navigate them through the challenges and opportunities that come up when striving for growth. We normally meet once a week, or bi-weekly, for maybe an hour. There is homework, accountability and lots of love. This is distinct from a consultant, who might come into a business and examine every facet of it for hours at a time. Instead, we work at the 40,000 foot level to meet the top-level needs of the business owner and to help her come up with an action plan. This format is designed to help the entrepreneur gain leadership skills, to create their own capacity rather than relying on outside people to run their business. That aloneness that people feel when running a business is often alleviated by having a coach. They can expect to see immediate results from following through.
EMomNow: How can you help mom entrepreneurs move forward with their business goals.
Lisa: I want to help women align their passion with a meaningful business model, and skill-building. Running a successful business requires more than passion; it requires knowledge in areas that many entrepreneurs would simply have no previous knowledge. I would bring my experience working with other businesses, as well as my training, to help guide women in different areas. This helps prevent the cost of hiring a bunch of different experts. A lot of people hire experts before they are ready and really first need to determine the best use of their time and money. A coach does that brilliantly. It helps you access the smartest part of your brain.
EMomNow: What brought you to this particular path in your own career.
Lisa: My love for entrepreneurship and my belief that communities of entrepreneurs are better places to live and have a better impact in the world. When we work in our communities and we bring our values to work we create more meaningful connections. That’s a really valuable contribution to society.
EMomNow: What kinds of obstacles come up often for mom entrepreneurs? And how can you help women to move past them?
Lisa: One obstacle I often see is lacking a confident mind-set. You need to approach your business with a curiosity versus a need to have everything perfect. I want to help my clients develop the mindset that leads to success. Knowing what the challenges are and learning to navigate them with a lot of resilience is the recipe for success. It’s a lot more important than a brilliant idea.
As well, people often lack the knowledge for how to start and grow a business. There is actually a formula for getting started and many people don’t know this, and therefore don’t follow it. They wing it! Winging it takes a lot of time and you are then in danger of running out of energy and resources. That’s when a lot of businesses fold. You’ve run out cashflow, your energy is low … you are burnt out. I want to help business owners find their way so they can get to the point of creating flow in their business before getting to the point of wanting to give up.
And finally, I think there is actually a fear of success. The fear that this is going to be too much work, I will be too busy, and it will take away too much time for my family, What happens if I really went for it and said yes to this growth. What would my life look like then? This is an obstacle I see often with women who are the next stage in their business; they have the business model figured out, they know they are serving the market. This is about getting out of the start-up solo-entrepreneur phase and reaching to the next phase of possibly building a company that can one day run without them. This can be very scary! I help people to see that there is freedom in this as well. This is actually the best time to hire a business coach, and when I am most interested in working with people. If you don’t take the next leap, are you going to fizzle? Sometimes you have to say yes to growth. It can be the most exciting step in your leadership. You shouldn’t be afraid of it. You can be the next female entrepreneur leader. We need more women to step up to making a positive impact in the world.
Thanks Lisa. Are you feeling inspired?!!